Build A Niche Website

Building a niche website is exactly the same way you would build a blog.

So then, what’s the difference between a niche website and a blog?

A niche website is focused on a small part of a market segment like this website: knowledgeformen.

A blog could be someone’s personal diary on the internet. The biggest difference is the keywords you use.

In this post, I’m going to discuss the steps you need to take if you want to build a niche website.

colorful ceramic tiles background with text build a niche website


Brainstorm a List of Niche Ideas

Finding a niche that you’ll enjoy writing articles for many months, and make a nice profit is no easy task.

I would start first by making a list. Start with your passions, interests, skills, and whatever else you can think of.

For more ideas, you can go to Amazon or Clickbank and browse their categories.

You can also use the Google Auto-suggest feature when typing in your keyword. It will auto-populate by most-searched keywords. You’ll want to focus on long-tail keywords.

What is a long-tail keyword?

Here are the three types of keywords in internet marketing:

  • Short tail – Example: Knowledge
  • Medium tail – Example: Knowledge for Men
  • Long-tail – Knowledge for Professional Men

Long-tail keywords are more specific, typically has higher buying intent, and will convert better.

Figure Out if Your Niche is Profitable

After you have compiled a list of ideas, you’ll need to do keyword research to see how competitive your niche is and if it’s even worth pursuing.

There are many free and paid tools to analyze keywords and competition, like SemRush, Moz, Ahrefs. But you don’t need to pay for anything.

You can do keyword research manually and it’s not hard.

Here’s how:

Install Keywords Everywhere and MozBar Chrome browser extensions. You can upgrade to the premium versions of these extensions for more features, but you don’t need to either.

Here I searched for “knowledge,” and the Keywords Everywhere shows the Volume of searches per month, Cost Per Click, and Competition.

Volume is what you should be focusing on here and it shows 368k searches per month.

Obviously, this is a short tail keyword. It’s too broad of a word. We need to niche down.

google search bar with the word knowleddge


Here I searched “knowledge for men.” The search volume has gone drastically down to only 1.3k searchers per month. But at least you won’t be competing with giant companies that already dominate short-tail keywords.

google search results showing keywords everywhere volume on knowledge for men


When we’re looking to buy something, we’re usually more specific such as searching “best books on auto repair.”

Here are common search intent types:

  • Informational – Searching for information
  • Navigational – Searching for specific websites
  • Transactional – Searching to buy something

The keywords “knowledge for men,” doesn’t have much buying intent. It’s more informational and navigational keywords.

The keywords “best gifts for mom” has tons of buying intent. Someone is most likely looking to buy.

MozBar toolbar also shows the knowledgeformen website at PA (Page authority) 40 and DA(Domain Authority) at 44. This website would be considered a medium-high ranking website.

It’s going to take you years if you’re looking to compete with this website in SERPS (Search Engine Results Pages).

PA and DA anywhere between 10-20 are still doable. I would go with these to start.

search results in google with MozBar showing paage authority and domain authority for knowledgeformen website


Next thing you want to do is use is Google AdWords to see the competition. You don’t need to pay anything, just have to sign up for an account and have a campaign created. The campaign doesn’t have to be actively running.

Keep in mind that Google Adwords is meant for advertisers, so it’ll only show results for people who have advertised with these keywords – not organic traffic from SEO.

Next, you want to click on the Tools icon and go to Keyword Planner.

google keyword planner tools menu with tools icon and keyword planner marked in red


Then you’re given two options, Discover new keywords and Get search volume and forecasts.

If you want more ideas for your niche, click on the left option. If you want to see the volume of searches then go with the right option.

google keyword planner options to discover new keywords or get new search volume and forcasts


Here, I went with the right option and searched knowledge for men and best gifts for mom.

Use the + symbol to add your own keywords or ideas and see how many searches it gets per month.

Search volumes anywhere between 2k-20k searches a month, with buying intent, is pretty good.

google keyword planner showing results for best gifts for mom and knowledge for men

Build Your Niche Website

After you’ve found your niche, you’ll want to get a domain name and web hosting.

Disclosure: I am an affiliate for SiteGround, the hosting company recommended in this tutorial. This means I will receive a commission if you sign up through the affiliate link. This is at no additional cost to you. It will help me create more free content. Siteground is fast, secure, and has outstanding support.

You can set up your blog for as low as $3.95/month!

Go to build an online business empire if you’re interested.

Monetizing Your Niche Website

Next, is to monetize your blog. Some of the most profitable ways to monetize your niche website are with Affiliate links, Google Adsense Ads, sponsored ads, ebook/course, or physical products.

I have written an article here about monetizing your website.

Create Content

Hopefully, you have chosen a niche that you can write at least 50 articles for.

If you’re out of ideas already, here are some content you can write for your niche website:

  • Tutorials – How to do something within your niche
  • Reviews – Review a product within your niche
  • List posts – 5 best ways to blank, 10 best ways to blank, etc.

Getting Traffic to Your Niche Website

Creating content and getting traffic to your niche website is something you’ll have to do regularly.

I would start with telling your family and friends and create social media profiles for your niche website.

Do SEO to get organic traffic. You can also use paid advertising with Facebook Ads and Google Ads.

Here’s a more in-depth article I wrote on some ways to get traffic to your blog.


Creating a niche website is the same as creating a blog, with just a few differences. Hopefully, you have found this article useful.

Leave a comment if you have any questions or email me at

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